New Feature: Real Estate Tools Added

We’re happy to announce that the latest addition to our new DIG 3.0 platform is officially release: the real estate widget bar. These three new tabs will be on your homepage, offering useful tools for visitors to your site. Anyone looking for additional information will now be able to contact you through a form directly on your site, or use trusted sources such as Zillow.com and Education.com without having to open another window.

real-estate-widgets-01

Buyers

  • Relocation
  • This form allows visitors to provide some basic information if they plan to relocate to your market area. This information is emailed directly to you, allowing you to follow up at your leisure.

  • Home Finder
  • The Home Finder form allows a lead to specify exactly what they are looking for. With this type of targeted lead, you are able to pinpoint their needs much more efficiently.

  • Pre-Qualification
  • Most home buyers will need to qualify for a loan to finance their purchase. This form allows you to capture their details quickly to expedite the process.

  • School Info
  • Powered by Education.com, this tool searches an area for all schools so buyers can obtain basic information about the education options available.

Sellers

  • Sell Your Home
  • Many real estate markets across the country are currently a sellers’ market, and sellers are turning to agents for proper representation. This form captures their basic details to help you hit the ground running with a gameplan.

  • ZEstimate
  • Zillow.com is one of the most trusted names on the market currently, and now you can offer a 3rd party opinion of a home value on your site using the convenient tool right on your site.

General

  • Area Info
  • Powered by Zillow.com, this fetches regional demographic data for home buyers and sellers looking to get an idea of price rangs, life style, and more.

  • Real Estate News
  • This is a feed of the latest national real estate headlines from Inman News, updated a few times a day. All updates are in real-time, so any new stories will be immediately available on your site.

  • Calculators
  • Keep your visitors on-site longer with our convenient calculators. These calculators allow them to figure out mortgage payment schedules, how much house they can afford, and other important financial matters.

We plan on implementing more tools in the future, as well as allowing options to move them around on various parts of your real estate website. Stay tuned for more exciting features to come.

Social Media Strategies for Real Estate Agents

Effective Social Media Strategies for Real Estate Agents

Coming up with a social media strategy that works can be a daunting task. For most real estate agents, finding the time to build your networks can be as challenging as figuring out how they work. With so much information available it’s hard to know where to start. It’s always best to start with the numbers.

According to pewinternet.org, as of Sept. 2013:

73% of online adults use social media.
90% of adults 18-29 use social media
78% of adults 30-49 use social media
65% of adults 50-64 use social media
71% of online adults use Facebook
40% of smartphones users access social media every day.

What do these statistics tell us?

Social media is becoming a way of life for younger generations. Social media is not just a fad. It’s connecting more people than ever before possible. So how do we harness the power of social media?

1) Have a Plan

Having a plan in place can you save you a lot of wasted hours. Know what you want to do and how you want to do it before you begin.

2) Start Simple

Begin by updating the “look” of your pages. Update your covers and logo to reflect your style. It’s important not to waste valuable marketing exposure so take the time to get these little things right before you spend the effort or money on marketing them. Here’s an example of a good cover and profile photo:

Effective Social Media Cover

Facebook has relaxed the rules a bit on using the cover for your contact information. There’s nothing wrong with having your phone number or website URL on your cover. Make sure you let people know who you are and what you do. My favorite part of this cover is how the profile photo is made to blend in with the cover. It’s a good use of the space to keep an effective and clean look.

3) Create a Facebook Fan Page

Facebook has more people using it than any other social media site. I’d recommend setting up a Facebook fan page to engage your users. It’s easy to add “Search Homes” or “Featured Listings” buttons right to your fan page. By creating a fan page, you are giving users the ability to connect to your websites search data with a simple click. Facebook has made it much easier for business. Spend most of your time building out your Facebook network. Getting likes on your page isn’t quite as easy. Start by inviting people attached to your personal account to your business page. Ask them to have their friends like it. If you’ve created an engaging fan page, then your articles and submissions are likely to be shared and so on. Take advantage of the app space that Facebook allows you to have. Link users from your Facebook page directly to your IDX. Allowing your fan page visitors to search homes or see your featured listings will substantially increase your ability to capture leads from your fan page.

4) Solid Branding

Real estate marketing is all about branding. Solidify your branding before you launch your social media campaign. Update your logo and business cards with your business page info if you need to. It’s much harder to change it later after your launch.

5) Engage Users

Be prepared to generate custom content for the users on your social media channels. You will never get click-throughs to your website if you can’t keep users interested. There are many ways to get visitors to stay on your pages. Some companies prefer to run contests or promotions. For my time and money, you can’t beat blogging for traffic. Blogging is a fantastic way of keeping a user interested. Your time on site increases because the visitors stay to read the articles. Make sure you add links to your IDX in the blog to make it easier for users to search. If you don’t have the time to blog then I’d recommend looking at available real estate blogging services.

6) Have an Effective Website

Having an effective website is on of the most important factors to having a successful social media plan. All successful social media strategies for real estate agents start with your website. Since the job of social media is to drive traffic to the website, the success of your marketing plan depends on the capture rate of your website. The higher the capture rate, the more effective the website. Take a look at some of these effective real estate websites.

Find more social media strategies for real estate agents at www.DIGMarketing.com.

New Layout Available: Cobalt

Today we’re proud to announce the release of a new layout for all of our clients: DIG 3.0 Cobalt!

screenshot

This layout is our most professional and advanced design yet. Sporting clean lines and a dark blue motif, Cobalt features a large slideshow so you can showcase the best photos you have to offer. Additionally, we added a featured listings slideshow, allowing you to display up to three separate listings in a clean, elegant space on your site.

As always, this design is 100% responsive and is ready for viewing on tablets and phones without any additional work. If you’re a current client, all you have to do is go to your Design page to enable it. If not, give us a call at (800) 977-9804 to find out how we can grow your business.

DIG Marketing is committed to providing you with the best real estate websites available on the market today at competitive prices. We have a lot more coming soon, so be sure to check back regularly to see what we’re up to.