Effective Social Media Strategies for Real Estate Agents
Coming up with a social media strategy that works can be a daunting task. For most real estate agents, finding the time to build your networks can be as challenging as figuring out how they work. With so much information available it’s hard to know where to start. It’s always best to start with the numbers.
According to pewinternet.org, as of Sept. 2013:
73% of online adults use social media.
90% of adults 18-29 use social media
78% of adults 30-49 use social media
65% of adults 50-64 use social media
71% of online adults use Facebook
40% of smartphones users access social media every day.
What do these statistics tell us?
Social media is becoming a way of life for younger generations. Social media is not just a fad. It’s connecting more people than ever before possible. So how do we harness the power of social media?
1) Have a Plan
Having a plan in place can you save you a lot of wasted hours. Know what you want to do and how you want to do it before you begin.
2) Start Simple
Begin by updating the “look” of your pages. Update your covers and logo to reflect your style. It’s important not to waste valuable marketing exposure so take the time to get these little things right before you spend the effort or money on marketing them. Here’s an example of a good cover and profile photo:
Facebook has relaxed the rules a bit on using the cover for your contact information. There’s nothing wrong with having your phone number or website URL on your cover. Make sure you let people know who you are and what you do. My favorite part of this cover is how the profile photo is made to blend in with the cover. It’s a good use of the space to keep an effective and clean look.
3) Create a Facebook Fan Page
Facebook has more people using it than any other social media site. I’d recommend setting up a Facebook fan page to engage your users. It’s easy to add “Search Homes” or “Featured Listings” buttons right to your fan page. By creating a fan page, you are giving users the ability to connect to your websites search data with a simple click. Facebook has made it much easier for business. Spend most of your time building out your Facebook network. Getting likes on your page isn’t quite as easy. Start by inviting people attached to your personal account to your business page. Ask them to have their friends like it. If you’ve created an engaging fan page, then your articles and submissions are likely to be shared and so on. Take advantage of the app space that Facebook allows you to have. Link users from your Facebook page directly to your IDX. Allowing your fan page visitors to search homes or see your featured listings will substantially increase your ability to capture leads from your fan page.
4) Solid Branding
Real estate marketing is all about branding. Solidify your branding before you launch your social media campaign. Update your logo and business cards with your business page info if you need to. It’s much harder to change it later after your launch.
5) Engage Users
Be prepared to generate custom content for the users on your social media channels. You will never get click-throughs to your website if you can’t keep users interested. There are many ways to get visitors to stay on your pages. Some companies prefer to run contests or promotions. For my time and money, you can’t beat blogging for traffic. Blogging is a fantastic way of keeping a user interested. Your time on site increases because the visitors stay to read the articles. Make sure you add links to your IDX in the blog to make it easier for users to search. If you don’t have the time to blog then I’d recommend looking at available real estate blogging services.
6) Have an Effective Website
Having an effective website is on of the most important factors to having a successful social media plan. All successful social media strategies for real estate agents start with your website. Since the job of social media is to drive traffic to the website, the success of your marketing plan depends on the capture rate of your website. The higher the capture rate, the more effective the website. Take a look at some of these effective real estate websites.
Find more social media strategies for real estate agents at www.DIGMarketing.com.